Which of the following is most consistent with the integrated marketing approach?
A)A good product will sell itself.
B)If left alone,consumers are inclined to purchase only inexpensive products.
C)All communication to consumers must deliver a consistent brand message irrespective of the medium.
D)In order to succeed,the main focus should be on having an efficient production process in place.
E)Online marketing is less important than traditional marketing efforts.

Question

Quizplus · Accepted Answer

The integrated marketing approach emphasizes the importance of delivering a consistent brand message across all channels of communication, which includes traditional and digital marketing efforts. Option C best reflects this approach. Option A suggests a reliance on the product itself to generate sales, which ignores the role of marketing in shaping consumer perceptions and preferences. Option B makes a generalization about consumer behavior that may not necessarily be true in all cases. Option D focuses on internal processes rather than external communication with consumers. Option E undermines the importance of digital marketing, which is a critical component of an integrated marketing approach in today's digital age.

Which of the Following Is Most Consistent with the Integrated