The ________ holds that the organization's task is to determine the needs,wants,and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.
A)selling concept
B)integrated marketing concept
C)societal marketing concept
D)production concept
E)relationship marketing concept

Question

Quizplus · Accepted Answer

The definition given aligns with the societal marketing concept, which emphasizes delivering customer satisfaction in a way that also benefits society as a whole. The selling concept focuses on aggressive selling to maximize profits, the production concept on efficient production to reduce costs, and the relationship marketing concept on building long-term customer relationships. The integrated marketing concept is a broader approach that incorporates all aspects of marketing into a unified strategy.

The ________ Holds That the Organization's Task Is to Determine