Clayton Christensen advocates catalytic innovators to address social sector problems.Catalytic innovators exhibit all of the following qualities EXCEPT ________.
A) they create systemic social change through scaling and replication
B) they met a need that is either overserved (because the existing solution is more complex than many people require) or not served at all
C) they offer more complex and more costly products and services that have a higher level of performance than those of competitors
D) they generate resources in ways that are initially unattractive to competitors
E) they are often ignored by existing players for whom the business model is unprofitable or otherwise unattractive
Correct Answer:
Verified
Q25: A brand-asset management team (BAMT)_.
A) concerns itself
Q26: Many companies are increasingly working with public
Q27: One rationale for category management is the
Q28: _ links the firm's contributions to a
Q29: There are three types of potential product-team
Q31: In a _,the marketing activity is organized
Q32: Effective _ marketing must be matched by
Q33: Cause-related marketing is part of _.
A) action
Q34: Some of the specific means by which
Q35: Raising the level of socially responsible marketing
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