One rationale for category management is the increasing power of the ________.

Question

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Category management is a strategy that focuses on managing a group of related products as a unit. This is done in order to increase sales and profitability. One of the main reasons for the increasing popularity of category management is the increasing power of the trade. The trade refers to the retailers and wholesalers who sell products to consumers. In recent years, the trade has become more powerful due to the consolidation of the industry and the rise of large retail chains. This has given the trade more leverage in negotiations with manufacturers. As a result, manufacturers are increasingly turning to category management as a way to improve their relationships with the trade and increase sales.

One Rationale for Category Management Is the Increasing Power of the ________