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The Product-Management Organization Has a Number of Disadvantages,including ________

Question 22

Multiple Choice

The product-management organization has a number of disadvantages,including ________.


A) product and brand managers may lack enough authority to carry out their responsibilities
B) short-term involvement leads to short-term planning and fails to build long-term brand strengths
C) fragmentation of markets makes it harder to develop a national strategy
D) product and brand managers become experts in their product area but rarely achieve functional expertise
E) all of the above

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