The product-management organization has a number of disadvantages,including ________.
A) product and brand managers may lack enough authority to carry out their responsibilities
B) short-term involvement leads to short-term planning and fails to build long-term brand strengths
C) fragmentation of markets makes it harder to develop a national strategy
D) product and brand managers become experts in their product area but rarely achieve functional expertise
E) all of the above
Correct Answer:
Verified
Q17: The most common form of marketing organization
Q18: _ is buying more goods and services
Q19: A company selling in a national market
Q20: Today,marketing no longer has sole ownership of
Q21: Market leaders tend to miss trends when
Q23: A successful cause-marketing program can produce a
Q24: When customers fall into different user groups
Q25: A brand-asset management team (BAMT)_.
A) concerns itself
Q26: Many companies are increasingly working with public
Q27: One rationale for category management is the
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