The most common form of marketing organization consists of ________ reporting to a marketing vice president.

Question

Quizplus · Accepted Answer

Functional specialists are the most common form of marketing organization, with various teams reporting to a marketing vice president. These teams could include advertising, market research, product development, promotions, and public relations. A sales staff might be part of such an organization, but it is not the most common form. A departmental head could refer to a functional specialist, so it's not the best answer. Interns are typically not considered part of the marketing organization.

The Most Common Form of Marketing Organization Consists of ________