________ links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

Question

Quizplus · Accepted Answer

Cause-related marketing is the practice of linking a company's product or service to a social cause or charity, creating a mutual benefit for both parties. This type of marketing promotes the firm's contributions to the cause while encouraging customers to engage in revenue-generating transactions, such as buying a particular product or service.

________ Links the Firm's Contributions to a Designated Cause to Customers