Which of the following is NOT one of the advantages of having an integrated marketing communications program
A) It forces management to think about how the company communicates.
B) It forces management to think about every way the customer comes in contact with the company.
C) It produces greater sales impact.
D) It increases consumer involvement.
E) It produces stronger message consistency.
Correct Answer:
Verified
Q42: _ is/are the most effective tool at
Q43: Many companies set promotion expenditures at a
Q44: Companies must allocate the marketing communications budget
Q45: Personal selling is the most effective tool
Q46: Communication tools vary in cost-effectiveness at different
Q48: A multiple media campaign deployed within a
Q49: Marketing functions must be coordinated to ensure
Q50: Sales promotions tools offer three distinctive benefits
Q51: In assessing the collective impact of an
Q52: Advertising can be used to build up
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