In assessing the collective impact of an IMC program,the overriding goal is to create the most effective and efficient communications program possible.

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Yes, in assessing the collective impact of an IMC program, the main objective is to create the most effective and efficient communication program possible. This is done through evaluating the effectiveness of various marketing communications tactics and channels, identifying areas for improvement, and refining the strategy to achieve the desired outcomes.

In Assessing the Collective Impact of an IMC Program,the Overriding