We find that 80% of the consumers in the total market are aware of brand A,60% have tried it,and only 20% who have tried it are satisfied.This indicates that the communications program is effective in creating awareness,but the product fails to meet consumer ________.

Question

Quizplus · Accepted Answer

The fact that only 20% of those who have tried brand A are satisfied suggests that the product fails to meet consumer expectations. The other answer choices do not fit with the given information.

We Find That 80% of the Consumers in the Total