Communications that use cute babies,puppies,or provocative sex appeals are often employed to attract consumer attention and raise their involvement with an ad.What are some of the usages for "borrowed-interest" devices
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q123: When a communications director presents senior management
Q124: The premise surrounding public relations and publicity
Q125: Micromodels of marketing communications concentrate on consumers'
Q126: We find that 80% of the consumers
Q127: In terms of source credibility,why would a
Q129: A well-chosen celebrity can draw attention to
Q130: Consumers are more likely to recognize Stouffer's
Q131: When Chipotle entered the Manhattan market,it gave
Q132: List the major ways that marketing communications
Q133: Communications-mix allocations vary between consumer and business
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents