List the major ways that marketing communications activities contribute to brand equity.
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Q127: In terms of source credibility,why would a
Q128: Communications that use cute babies,puppies,or provocative sex
Q129: A well-chosen celebrity can draw attention to
Q130: Consumers are more likely to recognize Stouffer's
Q131: When Chipotle entered the Manhattan market,it gave
Q133: Communications-mix allocations vary between consumer and business
Q134: For a Citibank campaign to market home
Q135: Dramatic changes in the way consumers interact
Q136: Dannon makes it a priority to drive
Q137: In describing the experience of using Coast
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