For a brick-and-click company to add e-commerce to its marketing mix,the firm must be aware that it creates the threat of a backlash from its channel partners.The question remains: How to sell both through intermediaries and online? Three strategies for successfully answering this question were postulated in the chapter.List and briefly define these three strategies.

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The Answer of For a brick-and-click company to add e-commerce to its marketing mix,the firm must be aware that it creates the threat of a backlash from its channel partners.The question remains: How to sell both through intermediaries and online? Three strategies for successfully answering this question were postulated in the chapter.List and briefly define these three strategies.

For a Brick-And-Click Company to Add E-Commerce to Its Marketing