When managing a hybrid channel,the channel manager must ensure that these different channels work seamlessly in the consumer's opinion.When the consumer can order a product online and pick it up at the nearby retail store or be able to return the Internet-ordered product to the retail store,we state that the channel has ________.

Question

Quizplus · Accepted Answer

Channel integration refers to the seamless and coordinated functioning of different channels in the eyes of the consumer. In this scenario, online ordering and retail store pickups and returns show that the channels are integrated, providing convenience and a positive customer experience. While the other options may be important for effective channel management, they don't specifically address the integration of different channels.

When Managing a Hybrid Channel,the Channel Manager Must Ensure That