Services cannot be seen,tasted,felt,or heard before they are bought.To reduce uncertainty,buyers will look for evidence of quality.They will draw inference about quality from place,people,and price they see.Therefore,the service provider's task is to "________."

Question

Quizplus · Accepted Answer

The passage highlights the fact that since services cannot be experienced before purchase, buyers rely on evidence of quality. Therefore, the service provider's task is to manage the evidence in order to reduce uncertainty and convey quality to the buyer. Choice A (communicate value) is partially correct, as communicating value is part of managing the evidence. Choice C (go full speed ahead) and D (provide high touch, high price) are not mentioned in the passage, making them incorrect. Therefore, the best choice is B (manage the evidence).

Services Cannot Be Seen,tasted,felt,or Heard Before They Are Bought