James finds store-brand canned goods to be of good quality and value,but believes that store-brand dairy products are of lesser quality than competing brands.James' behavior is best described as ________.

Question

Quizplus · Accepted Answer

James is discriminating between store-brand dairy products and competing brands, which means he is making a distinction or difference in his evaluation of the two types of products. This is different from generalization, which involves applying the same evaluation or response to different stimuli, or hedonic bias, which involves a preference for certain product attributes or characteristics. Selective attention and psychological repositioning are not relevant in this scenario.

James Finds Store-Brand Canned Goods to Be of Good Quality