London Business School's Tim Ambler Believes Evaluation of Marketing Performance

London Business School's Tim Ambler believes evaluation of marketing performance can be split into two parts: ________.

A) (1) long-term results and (2) changes in brand equity
B) (1) short-term results and (2) changes in brand equity
C) (1) long-term results and (2) changes in consumer perceptions
D) (1) short-term results and (2) changes in profitability
E) (1) changes in market share and (2) changes in profitability