All forecasts are built on one of three informational bases: what people say,what people do,or ________.

Question

Quizplus · Accepted Answer

Forecasts can be built on historical data or past behavior of people which is represented by "what people have done". Forecasts based on what people say or what marketers think they'll do may not always be accurate as there could be discrepancies between stated intentions and actual behavior. Forecasts based on what people say others do may also not be reliable as people's perceptions of others' behavior may not always be accurate.

All Forecasts Are Built on One of Three Informational Bases