A(n) ________ need is one that motivates the consumer but that the consumer is reluctant or unwilling to explicitly verbalize.
A) real
B) unstated
C) delight
D) secret
E) stated
Correct Answer:
Verified
Q26: Companies address needs by putting forth a(n)_,a
Q27: _ reflects a customer's judgment of a
Q28: Value reflects _.
A) the price consumers are
Q29: A(n)_ need is a need that the
Q30: In response to giant retailers and category
Q32: During market segmentation analysis,the marketer identifies which
Q33: _ includes all the actual and potential
Q34: Industry boundaries are blurring rapidly as companies
Q35: The identification and profiling of distinct groups
Q36: The _ is a long channel stretching
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