The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

Question

Quizplus · Accepted Answer

Segmentation refers to the process of dividing a market into groups of buyers with different needs and characteristics. This allows for the development of targeted marketing strategies and product offerings tailored to the specific needs of each segment. Integration, disintermediation, targeting, and partner relationship management may be important components of the marketing mix, but they do not specifically refer to the process of identifying and profiling distinct groups of buyers.

The Identification and Profiling of Distinct Groups of Buyers Who