The Lighting in Jake's Steak Restaurant Is Muted

The lighting in Jake's Steak Restaurant is muted.The chairs are covered in leather and solid enough to last a lifetime,and each table is covered with a white linen cloth.The colors are limited to earth tones with an occasional splash of red.Patrons can not hear any kitchen noises,only a pleasant melody that seems familiar but unrecognizable.The smells are extraordinarily varied.This is a description of the restaurant's ________.

A) visual merchandising
B) layout
C) atmospherics
D) service mix
E) experiential retailing