Question 1

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

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Question 2

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet.Always Fresh is now using a dual distribution system.

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The statement mentions that Always Fresh opened a walk-in discounted consumer produce outlet, which suggests that they are now serving both B2B and B2C markets, making it a dual distribution system.

Question 3

Describe the three sources of power for a channel captain.

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Question 4

An appliance,television,and stereo dealer serves as an authorized repair center,provides maintenance contracts,and sells essential supplies to customers.What types of channel functions are being implemented by this dealer?

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Question 5

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

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Question 6

Explain why inventory control has such a major impact on the costs of logistics.

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Question 7

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

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Question 8

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

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In a conventional marketing system, each channel member operates independently, and there is no dominant member to control or coordinate the activities of the others, leading to a lack of formal mechanisms for assigning roles and resolving conflicts.

Question 9

What are some advantages of a farmer selling strawberries grown on his farm directly to consumers instead of using channel intermediaries?

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Question 10

What are the similarities and differences between manufacturers' agents and selling agents?

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Question 11

Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.

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Question 12

Explain the rationale for identifying the best modes of transportation for a product.

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Question 13

A U.S.wool producer that wanted to export its product to Europe could use a selling agent or a merchandise broker.

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Both a selling agent and a merchandise broker can help a producer export their product to Europe. A selling agent would represent the producer in the European market and help them sell their product, while a merchandise broker would help the producer find buyers for their product in Europe.

Question 14

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity,they are forming a horizontal marketing system.

Accepted Answer

A horizontal marketing system is formed when two or more companies at the same level of the distribution channel come together to pursue a new marketing opportunity. In this case, the dry cleaner and the laundromat are both at the same level in the laundry industry and are joining forces, making it a horizontal marketing system.

Question 15

A supply chain relies on profitable relationships all along the way.How might Walmart rely on its marketing partners in order to offer low prices?

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Question 16

How do channel members add value to a distribution channel?

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Question 17

In a brief essay,explain the concept of the supply chain.

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Question 18

A restaurant that features a serve-yourself buffet,which eliminates the need for a full wait staff,is using disintermediation.

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Disintermediation refers to the removal of intermediaries between consumers and producers, often achieved through technology. In this case, the restaurant is removing the need for a full wait staff by allowing customers to serve themselves, which is an example of disintermediation.

Question 19

How do merchant wholesalers and agents/brokers differ?

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Question 20

How has the Internet most likely affected the distribution channel of an artisan who makes handmade dolls that had been sold only at craft shows?

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Quiz 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics