Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.When companies use people,actors,or sports celebrities to express the product's effectiveness,what kind of execution format is being used?

Question

Quizplus · Accepted Answer

The use of real people to share their positive experiences after switching from Microsoft Windows-based PCs to Macs is an example of a testimonial execution format.

Apple Recently Ran Ads Featuring Real People Who Had Switched