________ is a problem-solving process for getting an advertising message to a specific target audience in the most effective fashion.

Question

Quizplus · Accepted Answer

Media planning is the process of determining the most effective way to reach a specific target audience with an advertising message. It involves research and analysis to determine the target audience's media consumption habits, as well as the most appropriate media channels to use in order to deliver the message to that audience. Pretesting, lobbying, media pulsing, and sampling are all related to advertising and marketing, but are not specifically focused on the process of getting an advertising message to a target audience.

________ Is a Problem-Solving Process for Getting an Advertising Message