Apple recently ran ads featuring real people who had switched from Microsoft Windows PCs to Macs.When companies use people,actors,or sports celebrities to express the product's effectiveness,what kind of execution format is being used?

Question

Quizplus · Accepted Answer

Testimonial is a format in which real people are used to express the effectiveness of a product or service. In this case, Apple used real people who had switched from Windows PCs to Macs to communicate the benefits of their product.

Apple Recently Ran Ads Featuring Real People Who Had Switched