Some television shows have shown actors drinking a cup of Starbucks coffee.In these instances,Starbucks has chosen ________ as a marketing tool.

Question

Quizplus · Accepted Answer

Brand placement refers to the practice of featuring a brand, product or service as part of a movie, television show or other program for promotional purposes, and this is what Starbucks has done by featuring its coffee in these shows.

Some Television Shows Have Shown Actors Drinking a Cup of Starbucks