A supermarket chain wants to quickly inform loyal customers who are close to one of the chain's locations of short-term price cuts.Which of the following would be the most effective media vehicle for the chain?

Question

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Mobile advertising would be the most effective media vehicle for quickly informing loyal customers who are close to one of the chain's locations of short-term price cuts. This is because mobile advertising allows the chain to target specific geographic locations and deliver timely messages directly to customers' smartphones or mobile devices, which they are likely to have with them at all times. Newspaper, cable television, directory, and brand placement may also be effective media vehicles, but they do not offer the same level of timeliness and proximity as mobile advertising.

A Supermarket Chain Wants to Quickly Inform Loyal Customers Who