Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs, including "Surfing U.S.A." and "California Girls," in busy airport terminals around the country. This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of guerrilla marketing, which involves unconventional and creative tactics to promote a product or brand in unexpected ways. The flash mob-style performances in airports are likely to grab the attention of travelers and generate buzz for California tourism.

Dancers and Singers Hired by the California Board of Tourism