Which of the following is NOT an element of the promotion mix?
A)public relations
B)personal selling
C)sales promotion
D)product
E)direct marketing

Question

Quizplus · Accepted Answer

The promotion mix consists of advertising, personal selling, sales promotion, public relations, and direct marketing. "Product" is not a part of the promotion mix, as it refers to the tangible or intangible features of the actual product being marketed.

Which of the Following Is NOT an Element of the Promotion