Buzz that comes from a deliberate buzz marketing campaign is called ________,while buzz that occurs without a deliberate campaign from the marketer is called ________.
A)virtual WOM;viral WOM
B)viral WOM;virtual WOM
C)organic WOM;amplified WOM
D)amplified WOM;organic WOM
E)direct WOM;indirect WOM

Question

Quizplus · Accepted Answer

Amplified WOM refers to buzz generated through deliberate marketing efforts, while organic WOM occurs naturally without direct marketing influence.

Buzz That Comes from a Deliberate Buzz Marketing Campaign Is