With which type of marketing communication does the marketer have the greatest level of control over the message?
A) word-of-mouth communication
B) advertising
C) public relations
D) direct marketing
E) personal selling

Question

Quizplus · Accepted Answer

Advertising allows the marketer to have complete control over the message being conveyed. The message can be crafted to fit the desired tone, message, and target audience, and the placement and timing can be carefully selected for maximum impact.

With Which Type of Marketing Communication Does the Marketer Have