Which of the following is the nonpersonal presentation and promotion of ideas,goods,or services by an identified sponsor using the mass media?
A)direct marketing
B)sales promotion
C)public relations
D)advertising
E)direct selling

Question

Quizplus · Accepted Answer

Advertising is the nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor using the mass media. Direct marketing involves direct communication with individual consumers or businesses, while sales promotion is a short-term incentive to encourage immediate purchase. Public relations is the practice of building positive relationships between a company and its stakeholders. Direct selling involves face-to-face selling to individual consumers in their homes or workplaces.

Which of the Following Is the Nonpersonal Presentation and Promotion