Activities that deliberately deceive consumers or involve lying on behalf of clients are referred to as ________.
A)virtual marketing
B)viral marketing
C)buzz marketing
D)stealth marketing
E)word of mouth marketing

Question

Quizplus · Accepted Answer

Stealth marketing involves deceiving consumers by disguising marketing tactics as other forms of communication, such as product placements in movies or endorsements by celebrities without disclosing that they are being paid to promote the product.

Activities That Deliberately Deceive Consumers or Involve Lying on Behalf