Which of the following statements about advertising is true?
A) Advertising is personal communication from an identified sponsor using the mass media.
B) Consumers perceive advertising as always having a high level of credibility.
C) Advertising can be used to establish and reinforce a distinctive brand identity.
D) Advertising tends to be comparatively inexpensive.
E) Advertising always relies on factual information.

Question

Quizplus · Accepted Answer

Advertising can be used to establish and reinforce a distinctive brand identity, as it allows companies to communicate their unique selling proposition and brand values to consumers through various mediums.

Answer: A
 Advertising is personal communication from an identified sponsor using the mass media, such as television, radio, print, and online channels. The purpose of advertising is to persuade or influence consumers to take a specific action, such as selling a product or service.

Answer: E
 Advertising does not always rely on factual information, as companies may use emotional appeals or exaggerated claims to make their products or services more appealing to consumers. However, advertising that is misleading or deceptive is illegal and subject to penalties under consumer protection laws.

Therefore, options B and D are not true statements about advertising.

Which of the Following Statements About Advertising Is True