Viral marketing is most closely related to which of the following?
A)buzz building
B)personal selling
C)shilling
D)public relations
E)direct marketing

Question

Quizplus · Accepted Answer

Viral marketing involves creating content that people are encouraged to share with others, creating a buzz around a brand or product. This is most closely related to buzz building, which involves generating excitement and conversation around a product. It is less related to personal selling (which involves one-on-one communication), shilling (which involves fraudulent promotion), public relations (which involves managing a brand's reputation) or direct marketing (which involves targeted marketing to specific individuals).

Viral Marketing Is Most Closely Related to Which of the Following