Question 1

Which of the following were designed to allow users to alert their friends of their exact whereabouts via their mobile phones?

Accepted Answer

Location-based social networks, such as Foursquare and Gowalla, were designed specifically to allow users to share their exact whereabouts with friends and family via their mobile phones. Virtual worlds, product review sites, and avatars do not typically involve real-time location sharing. Social networking sites may allow users to share location information, but it is not their primary purpose.

Question 2

Blogs,wikis,and virtual worlds are all examples of ________.

Accepted Answer

Blogs, wikis, and virtual worlds are all examples of social media platforms which allow users to interact and communicate with each other. Traditional media refers to more established forms of media such as television or newspapers, while review sites and geospatial platforms are more focused on specific types of user-generated content.

Question 3

Which of the following refers to everyday people participating in marketing by sharing their opinions with their friends,neighbors,and acquaintances?

Accepted Answer

Buzz marketing, also known as word-of-mouth marketing, relies on everyday people sharing their opinions with others in their social network. Personal selling is a one-on-one sales approach, indirect marketing involves using channels like advertising and public relations, stealth marketing involves hiding the fact that a message is actually a marketing message, and shilling is the unethical practice of pretending to be a satisfied customer in order to promote a product.

Question 4

Happy customers are more likely to tell their friends about their pleasant customer experiences than unhappy customers are to tell their friends about their unpleasant customer experiences.

Accepted Answer

The answer of Happy customers are more likely to tell...

Question 5

A ________ is a loyal customer who works for a brand for free.

Accepted Answer

A brand ambassador is a loyal customer who promotes a brand voluntarily, without being paid for it. They may share their positive experiences with a brand on social media, refer friends and family to the brand, or even wear branded merchandise. They are essentially a walking advertisement for the brand and can be a valuable asset in building brand awareness and loyalty. Relationship managers build and maintain relationships with customers, while public relations specialists manage a brand's public image and communication. Stealth marketers are marketers who try to advertise a product without the audience realizing it's an ad. A brand avatar is a virtual spokesperson for a brand.

Question 6

Yelp and TripAdvisor are both examples of ________.

Accepted Answer

Both Yelp and TripAdvisor are websites that allow users to post reviews and ratings of businesses, such as restaurants, hotels, and attractions. Thus, they are examples of product review sites.

Question 7

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of using ________.

Accepted Answer

This is an example of using brand evangelists, which are enthusiastic customers who actively promote and recommend a brand. By recruiting early adopters to spread the word about the company's new products, the marketing department is leveraging the power of brand evangelism to build and maintain brand awareness and excitement in an inexpensive way.

Question 8

An avatar is a ________.

Accepted Answer

An avatar is a graphic representation of a user, commonly used in online gaming or as a profile picture on social media platforms.

Question 9

Advertising by sampling that is designed to create buzz is called ________.

Accepted Answer

Tryvertising is a type of advertising by sampling that is designed to create buzz by allowing consumers to try a product before buying it. This approach can create excitement and positive word-of-mouth about the product, leading to increased sales. Option B, C, D, and E are not the correct terms for this type of advertising.

Question 10

If you visit diamondsforever.com,you can design your own ring.This site,which is operated by Engaging Engagements,then allows you to email a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the website's existence.Engaging Engagements is using ________.

Accepted Answer

Engaging Engagements is using viral marketing by allowing customers to email a picture of their ring to friends and family, which encourages sharing and promotes awareness of the website.

Question 11

The idea of buzz isn't really new,but the magnifying effect that technology has on the spread of buzz is new.

Accepted Answer

The statement accurately describes the impact of technology on the phenomenon of buzz.

Question 12

Which of the following is a service that lets users post short text messages to followers who subscribe to their microblog?

Accepted Answer

Twitter is a microblogging service where users can post short text messages, known as tweets, to their followers.

Question 13

The gap between good buzz and bad buzz is referred to as ________.

Accepted Answer

Brand polarization refers to the extent to which a brand is perceived positively or negatively by consumers. The gap between good and bad buzz can lead to brand polarization where consumers either have very positive or very negative opinions about the brand.

Question 14

Only small companies with limited promotional budgets have successfully used viral marketing.

Accepted Answer

While small companies may have been successful with viral marketing campaigns, large brands and companies with larger budgets have also achieved success through viral marketing.

Question 15

Today's consumers are increasingly getting information from one another rather than from the original source.This new communication landscape is referred to as ________.

Accepted Answer

The term "groundswell" specifically refers to the shift in communication where consumers rely more on each other for information, rather than solely on traditional sources of advertising and marketing.

Question 16

WOM stands for ________.

Accepted Answer

WOM stands for word of mouth. It refers to the communication between consumers about a product or service, and is often seen as a powerful marketing tool.

Question 17

Viral marketing is most closely related to which of the following?

Accepted Answer

Viral marketing involves creating content that people are encouraged to share with others, creating a buzz around a brand or product. This is most closely related to buzz building, which involves generating excitement and conversation around a product. It is less related to personal selling (which involves one-on-one communication), shilling (which involves fraudulent promotion), public relations (which involves managing a brand's reputation) or direct marketing (which involves targeted marketing to specific individuals).

Question 18

Brand ambassadors are volunteers spreading a company's brand message,while brand evangelists are paid employees using potentially unethical marketing tactics to spread a company's brand message.

Accepted Answer

The statement is incorrect. Brand ambassadors can be both paid or unpaid and can use ethical marketing tactics to spread a company's brand message. Brand evangelists, on the other hand, are passionate customers who voluntarily promote a brand without any financial incentive.

Question 19

Which of the following is true of virtual worlds?

Accepted Answer

Virtual worlds have become a booming marketplace for virtual goods that can be purchased using actual money. This has led to the rise of virtual economies, where players can buy and sell items in-game, sometimes for significant amounts of money. This has also led to the rise of virtual currency, which can be exchanged for real money on various websites.

Question 20

Viral marketing primarily uses which of the following communication channels?

Accepted Answer

Viral marketing primarily uses the Internet as the communication channel. It involves creating entertaining, shareable content that spreads quickly through online channels such as social media, email, blogs, and video-sharing websites.

Quiz 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations