After determining its communication objectives, the company's next step in developing a promotional plan is to ________.
A) identify the target audiences
B) determine its marketing communication budget
C) design the promotion mix
D) decide on a push or pull strategy
E) identify its product's phase in the product life cycle

Question

Quizplus · Accepted Answer

The Answer of After determining its communication objectives, the company's next step in developing a promotional plan is to ________.
A) identify the target audiences
B) determine its marketing communication budget
C) design the promotion mix
D) decide on a push or pull strategy
E) identify its product's phase in the product life cycle

After Determining Its Communication Objectives, the Company's Next Step in Developing