Which of the following is a benefit of multichannel promotional strategies that blend traditional promotional activities with online buzz building activities?
A)Online buzz building activities are clearly effective.
B)Marketers have more opportunities to convert customers.
C)Marketers can more easily control the brand message.
D)It is easy to measure the results of online buzz building activities.
E)Budgeting for mutlichannel strategies is more straightforward than for single channel strategies.

Question

Quizplus · Accepted Answer

Multichannel promotional strategies that blend traditional promotional activities with online buzz building activities provide more opportunities for marketers to convert customers. By utilizing various channels, marketers can reach a wider audience and have a greater chance of turning potential customers into actual buyers. Additionally, the combination of traditional and online activities can help create a cohesive brand message across channels. However, the effectiveness of online buzz building activities may vary and measuring the results of these activities can be challenging. Budgeting for multichannel strategies may also be more complex than for single channel strategies.

Which of the Following Is a Benefit of Multichannel Promotional