The decision to use a cleaning genie to communicate the strength and power of Mr.Clean cleaning liquid is representative of the ________ process of the communication model.
A)sourcing
B)encoding
C)feedback
D)decoding
E)messaging

Question

Quizplus · Accepted Answer

Encoding is the process of creating a message that can be understood by the receiver. In this case, using a cleaning genie to represent the strength and power of Mr. Clean cleaning liquid is an example of encoding, as it is a creative way to convey the message of the product's effectiveness. The other options listed do not fit this scenario as well.

The Decision to Use a Cleaning Genie to Communicate the Strength