In the AIDA model,the D stands for ________.
A)demand
B)desire
C)data
D)do-it-yourself
E)decoding

Question

Quizplus · Accepted Answer

In the AIDA model, the D stands for Desire. The model suggests that for a customer to take a specific action (such as making a purchase), they must first become aware of the product, become interested in it, and develop a desire for it. The model then suggests that a call to action (such as a sales promotion or advertisement) can prompt the customer to act on that desire.

In the AIDA Model,the D Stands for ________