A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.
A)public service activities
B)shilling
C)evangelist marketing
D)stealth marketing
E)direct marketing

Question

Quizplus · Accepted Answer

This strategy is an example of evangelist marketing, which involves recruiting enthusiastic customers to spread the word about a company's products or services. By targeting early adopters, the marketing department is using these customers' passion for technology to build brand awareness and excitement in a cost-effective way. This tactic is often used by startups and smaller businesses that don't have large advertising budgets. Shilling refers to the practice of deceitfully promoting a product or service, while stealth marketing involves promoting a product or service without disclosing that it is a marketing campaign. Public service activities refer to nonprofit activities that benefit society, and direct marketing refers to advertising that is directly targeted to individual consumers.

A Manufacturer of a Variety of Technological Devices Asked Its