Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message to consumers about the company.
A) public relations message
B) touchpoint
C) advertisement
D) logo
E) media vehicle

Question

Quizplus · Accepted Answer

Touchpoints are any point of contact between a customer and a brand. By ensuring that each touchpoint delivers a consistent and positive message, Live Well can implement an integrated marketing communications strategy. Public relations messages, advertisements, logos, and media vehicles are all examples of touchpoints.

Tara Keegan Owns Live Well, a Small Chain of Health