Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its website, and its retail outlets. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

The information provided suggests that Delia's is using integrated marketing communication, which involves coordinating various promotional tools and communicating a consistent message across all channels. This includes coordinating promotions for catalogs, website, and retail outlets, as well as ensuring that public relations activities and sales promotions align with advertising messages.

Delia's Is a Clothing Retailer That Targets Teenage Girls