A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using ________.
A) mass communications
B) a push strategy
C) word-of-mouth communications
D) public relations
E) one-to-one marketing

Question

Quizplus · Accepted Answer

The owners are using mass communications by placing an advertisement in the town newspaper, which is intended to reach a large audience.

A New Pizza Restaurant Is Opening in Town