A newspaper article discussed a lawsuit in which independent video stores accused Blockbuster of engaging in an illegal conspiracy to drive them out of business.What promotion element would Blockbuster most likely use to improve its corporate image,which has been tarnished by these accusations?

Question

Quizplus · Accepted Answer

Public relations is the most appropriate promotion element for Blockbuster to improve its tarnished corporate image as it involves building and maintaining positive relationships with the public and media through various communication channels. This will enable Blockbuster to address the accusations made against them and promote their brand in a positive light, potentially mitigating the negative impact caused by the lawsuit. Sales promotion, personal selling, direct marketing, and stealth marketing are not appropriate promotion elements in this situation.

A Newspaper Article Discussed a Lawsuit in Which Independent Video