Vitamin drinks are in the growth stage of their product life cycle.This means that promotion for vitamin drinks most likely focuses on ________.

Question

Quizplus · Accepted Answer

During the growth stage of a product life cycle, the focus is on building brand awareness, increasing market share and stressing product benefits through advertising. Therefore, promotion for vitamin drinks should focus on stressing the health benefits of the product and how it helps fulfill daily vitamin and mineral requirements through advertising campaigns.

Vitamin Drinks Are in the Growth Stage of Their Product