An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.
A) viral marketing
B) stealth marketing
C) a push strategy
D) a pull strategy
E) public relations

Question

Quizplus · Accepted Answer

A push strategy is used when a manufacturer pushes the product through the marketing channel to the final consumer by promoting the product to wholesalers, retailers, or other intermediaries, such as dentists in this case, to encourage them to carry the product and promote it to the end consumers.

An Ad in a Professional Journal Targeted to an Audience