Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.
A) viral marketing
B) stealth marketing
C) buzz marketing
D) a push strategy
E) a pull strategy

Question

Quizplus · Accepted Answer

The ad in the magazine is aiming to persuade consumers to request a specific product, Glasis paint, from their body shops. This is an example of a pull strategy, as the company is trying to create demand for their product among consumers, who will then request it from the body shops.

Glasis Is a Type of Paint Made Specifically for Use