Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results,they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.

Question

Quizplus · Accepted Answer

Target costing involves designing a product to meet a specific cost and price point that consumers are willing to pay, which aligns with Swatch's approach.

Swatch Surveyed the Market and Identified an Unserved Segment of Watch