A skimming price strategy would likely be most effective in selling which of the following?

Question

Quizplus · Accepted Answer

An electronic device which involved a great deal of research and development to bring to market is likely to be most effectively sold using a skimming price strategy. This is because the high price will help to recoup the costs of research and development, and will also create a sense of exclusivity around the product.

A Skimming Price Strategy Would Likely Be Most Effective in Selling